The set-up is promising, and it offers some decent early jump scares. But eventually the thinness of the material becomes overwhelmingly obvious.
It might not be another Conjuring, but [Annabelle: Creation] manages to channel the appeal of the franchise well enough to keep its blood flowing until the next installment.
Has echoes of the original film, and works more with mood and less with cheap scares than either Annabelle or The Conjuring 2, resulting in a truly effective genre flick.
While the original Annabelle was a rather decent, well-crafted chiller, this one seems a bit more ham-fisted and less satisfying.
It's proof that slower doesn't always mean better in horror.
Sandberg does nothing to update his horror film from some of the genre's more damaging stereotypes.
The clumsy script has difficulty establishing the rules of what the doll and the daughter can do, so you're never really sure of what the characters are up against.
In tangling with this group of feisty girls, Annabelle has become a true horror icon.
Sandberg manages to squeeze out more than a few jolts armed only with an isolated setting, a doll and some mood lighting.