Glucedee It's hard to see any effort in the film. There's no comedy to speak of, no real drama and, worst of all.

ThrillMessage There are better movies of two hours length. I loved the actress'performance.

Adeel Hail Unshakable, witty and deeply felt, the film will be paying emotional dividends for a long, long time.

Casey Duggan It’s sentimental, ridiculously long and only occasionally funny

Retroman40 I only got this movie because I collect movies that are related to the beer and brewing business as part of my breweriana collection. The connection (involving the "Mumblin' Jack Malt Liquor) turned out to be very weak (although I would like one of the 64 oz bottles used as props for my collection).What I got instead was a picture that was a little too real to have you believe it was an attempt at fiction, but too "fake" to have you believe it was real. It was just out there in no man's land.Let's face it, whether it is alcohol and fast food or facial tissue, advertising transcends sex, religion and race and targets (exploits?) some group the product is aimed at. It is not the advertisers fault that certain groups tend to buy more of certain products. It's called exploiting a market and that's their job.Bottom line - this is a confusing movie and I would strongly recommend giving it a "pass." unless you are a huge fan of one of the actors.

gurochuck I believe this film was made w/ its creators knowing that it would be shot down by various "types" of people who'll just simply refuse to look at it objectively. In my opinion, it is a "must see" for everyone aimed particularly at the Black bourgeois. I like the fact that not only does the DROP Squad address the problems of Blacks self-exploiting racial stereotypes for personal financial gain, it also questions the tactics that must be enacted to solve these problems. The aim of the DROP Squad is very provocative but I especially like the human aspect whereas the "Rocky" character debates w/ "XB" and "Garvey" on how to deal w/ the captive individuals to be "dropped." Rocky has a more diplomatic approach that seems to have been more effective back in earlier times around when the group was founded. Seemingly as time has passed and the situation has evolved to crazier proportions, XB and Garvey have resorted to more drastic tactics in order to "get their attention first." I believe what many people fail to realize is that this picture is asking the question "Which, if any, of these methods are more appropriate to addressing this problem?" The tone of the film gets "crazier" as time moves on and the problem gets worse, thus developing the drama where the Squad questions itself altogether. Whether you like this movie or not, you've got to admit that it serves its purpose and that's to "incite dialogue" and not racism.

Isabella Andolini Drop Squad is ostensibly about a black man being brought back in touch with his roots through de-programming. However it's the audience who feels it has been kidnapped and forced to endure torture. There is yelling, screaming, and endless diatribes and it all feels aimed at the audience. I saw this movie at the theatre and everyone (about 25 people) walked out within the first half hour. Unfortunately for me I stayed the entire time. The film only got worse.

Rid.X In Lorraine Hansberry's "A Raisin In The Sun", the character of Beneatha describes so-called "assimilationist negroes", or black men that have immersed themselves in a dominant culture while neglecting their African roots. Suffice it to say that this description can be applied to Bruford Jamison, the lead character of David Clark Johnson's "DROP Squad". Here's a movie that takes a provocative, timely idea, and completely buries it with muddled execution.Eriq La Salle ("ER"'s Dr. Benton) plays Bruford, an advertising executive determined to ascend up the corporate ladder. This involves demeaning advertising campaigns, including a satirical television spot for fried chicken that boasts a gospel choir, napkins with bible verses, and Spike Lee, who's also executive producer of this film. Along the way, he manages to ignore his cousin, Flip, who's out of work and incessantly asking for a favor from his favorite cousin.These factors prompt Bruford's sister Lenora to call on the DROP (Deprogramming and Restoration of Pride) Squad, a group of militant brothers who work to bring "fallen" blacks back down to earth. The squad, whose past targets include a politician and man of the cloth, kidnap Bruford, strap him to a chair, and proceed to torture him for several weeks.And it's at this point that the film's message is lost completely. There were moments that had punch; in particular, the friction between Bruford and squad member Garvey, played with ferocity by Ving Rhames. There's one brutal exchange when Bruford chides Garvey for not being able to make it in the real world that nearly rises above everything else onscreen. But all the while, as Bruford is being verbally and physically assaulted by the squad, it's disturbing that his civil rights never come into the equation. And since when did this kind of violence ever become productive, given their cause?All in all, a movie with a topic more deserving of stronger execution.