Creative Control

2016 "A story about virtually everything"
5.4| 1h37m| R| en
Details

Smooth advertising executive David is in a relationship with yoga teacher Juliette. Then his eye is caught by Sophie, the girlfriend of his best friend Wim, a fashion photographer. Things get completely out of hand during a campaign for augmented reality-glasses, for which David designs an avatar of the coveted Sophie.

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Reviews

Acensbart Excellent but underrated film
Fairaher The film makes a home in your brain and the only cure is to see it again.
Zandra The movie turns out to be a little better than the average. Starting from a romantic formula often seen in the cinema, it ends in the most predictable (and somewhat bland) way.
Scarlet The film never slows down or bores, plunging from one harrowing sequence to the next.
Andres-Camara I do not know why there is that tendency lately to revile technology. Cinema has always reviled everything that was new and now touches technology. I do not see this film as a criticism of a certain kind of people, I think it aims to criticize technology and the people who use it. The worst is that it proposes that its massive use will only be sexual.I think it's a boring movie. Sex, drugs and alcohol are most of the time. While we live in a society with a great loss of values, I do not think it's how this movie puts it. In the end, the film manages to be basically what criticizes.It has enough interpretations. There is none that stands out and none that is not well.A film in black and white that contrasts with so much technology, for what? I would like the director to explain it to me. I do not think it contributes anything.It has many visual effects, which are very simple after all. But so badly used that only gets close-ups with an effect in front.The director does not know what is bored, what does not progress. He does not know how to put the camera. Every now and then he leaves the camera far from the action and takes you out completely.Luckily the lot is not this
Larry Silverstein There's plenty of sex, drugs, nudity, explicit language, and Augmented Reality fantasies here, but if you're looking for any characters you can care about you may very well come up empty handed. Shot in black-and- white, to be fair there is some humor and satire that emerges every so often, but it never stays on a steady enough path to sustain itself.Benjamin Dickinson stars here as David, as he also directed the movie and co-wrote the screenplay with Micah Bloomberg, an advertising exec who wins the Augmenta account for his agency. They specialize in Augmented Reality glasses and David volunteers to try out the product so he can prepare his marketing campaign. However, he begins to find the trips into Augmented Reality much preferable to his fast crumbling personal life.All in all, there's a few things to like here but they're outweighed by pretentious and unlikable characters, so that by the end of the movie I really didn't care what happened to any of them.
cerabus-647-658878 OK, maybe I'm old. Maybe I'm outa touch with whats hip and cool.... But this movie makes no sense at all ... Is it film noir? is it a retrospect on hip newyork life? Is it some drug addled ideal of what is going on in modern life?Sorry, it makes no sense at all. its a piece of junk that is destined to be forgotten as soon as the players in it go back to their 711 jobs.no story to understand really, just some flacky guy wandering from scene to scene holding his dick most of the time and screwing up a relationship with a cool chick who tries to keep her job and life together while he aimlessly plays with augmented reality glasses.Not worth a watch really .. i watched it as i wrote this , so that tells you something right there .. if it was any good i would have watched it and then said something ..
Paul Allaer "Creative Control" (2016 release; 97 min.) brings the story of two couples. There is David and his girlfriend Juliette. David is working at an ad agency and is tasked with coming up with a good ad campaign for a new "augmented reality system" called Augmenta. David gets to try it out (by wearing regular-looking glasses) for some time. Juliette is a yoga instructor. It looks like their relationship isn't the greatest. Then there is Wim and Sophie. Wim is David's long-time buddy who hasn't the slightest problem with cheating on Sophie. David then hires Sophie to come work at the ad agency. At this point we're not even 15 min. into the movie, but to tell you more would spoil your viewing experience, you'll just have to see for yourself how it all plays out.Couple of comments: first, this is the latest release from Amazon Studios, which is starting to spread its wings in the movie business quite nicely. Second, this is the Benjamin Dickinson show all the way: he stars (as David), directs, co-writes and co-produces this film, his first feature-length as a director. Dickinson sets the story in the not too distant future, where things still look quite familiar (certainly New York does), but technology has made continued progress. Yet the idea of an "augmented reality system" is of course not new. In fact, conceptually the movie is eerily similar to/reminiscent of that movie from the early 80s, "Brainstorm" (starring Christopher Walker and Natalie Wood, in her last film), where sex also was a big driver. Yes, I said sex. There is quite a bit of nudity in "Creative Control", so if that bothers you, you'd better pick another movie. "Creative Control" is shot in black and white, and given the slightly futuristic setting, it makes for a very stylish movie, and one of its better aspects. The other lead performers (Nora Zehetner as Juliette, Dan Gill as Wim, and Alexia Rasmussen as Sophie), all below the radar names, do their best to flesh out their characters, but in the end, the biggest failing of the movie is that it left me emotionally uninvolved and, frankly, I didn't feel invested in any of the movie. Plenty of style, but not enough substance."Creative Control" opened this weekend out of the blue without any pre-release buzz or advertising on a single screen here in Cincinnati. The Saturday matinée screening where I saw this at was attended okay but not great. Given the lack of star power and lack of marketing for this movie, I can't imagine that this will play long in theaters. If you are into movies heavy on relationship drama but here with a sci-fi twist, I'd encourage you to check out "Creative Control", be it in the theater, on VOD, or eventually of DVD/Blu-ray and draw your own conclusions.